The Department for Promotion of Industry and Internal Trade (DPIIT) last week rejected the proposal of Flipkart, an Indian e-commerce company, to sell food products through online platforms, as the company’s application did not fit into the current FDI guidelines. DPIIT confirmed this news when it sent a letter to the company stating the rejection of their manifesto.
On Monday, Walmart owned Flipkart announced that it would surely re-apply for a food retail license in our country.
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“At Flipkart, we believe that technology and the innovation-driven marketplace can add significant value to our country’s farmers and food processing sector by bringing value chain efficiency and transparency. This will further aid in boosting farmers’ income and transform Indian agriculture. We are evaluating the department’s response and intend to re-apply as we look to continue making a significant impact on small businesses and communities in India.” A statement by Flipkart.