E-commerce giant Amazon is all set to launch its very own food delivery services this Diwali in India. Amazon has invested an amount of $500 Million in the project as per the report of Money Control. Now, Amazon will target the food industry giving competition to rivals Swiggy and Zomato.
Amazon is very sure that it will take over the food industry as a statement issued by a Senior Executive that “We have disrupted every business we have entered”. Further, the report said that the delivery will be free for Prime members in contrast with that of Swiggy or Zomato that charges up to 20% on delivery.
The report is impressive as it holds the fact that the industry will grow by 16% every year and will worth $17 Million by 2023. Amazon has started the process already and aggressively hiring delivery executives in order to reduce the time it takes to deliver food.
Customers will receive benefits in the form of Amazon Pay cashback. Amazon is expanding its market in India as after Alexa in Hindi, it is a major launch by Amazon this Diwali.